Every so often a show comes along that seems to have it all. A great concept, great writers, great producers, great cast, great pilot, great everything. But what’s really great is when a show’s on-air cool factor spills over into other mediums, including print advertising.

J.J. Abrams’ upcoming sci-fi drama Fringe has to have one of the coolest advertising campaigns I’ve seen in some time (apart from 90210‘s digit shaped pool). When a show has such an intrinsically perfect campaign to go along side the series, it just scream success. Especially on a cult show level.

See the official FOX website for even more poster ads.

Fringe premieres 8/7c Tuesday, September 9 on FOX. 8:30pm Wednesday, September 17 on Nine.